The Chilean startup Amamantas , founded by Claudia Alvial , has become a benchmark for innovation and design in maternity and early childhood products. With a sustainable business model, made in Chile, and with social impact, the brand has managed to position itself in Walmart Chile , expand to the Walmart USA Marketplace , and project its presence in other international markets.

An origin linked to motherhood and style

Amamantas was born when Claudia, during her pregnancy, was looking for functional, high-quality, and stylish baby products. At that moment, she noticed a gap in the retail market: maternity accessories tended to be basic and unstylish.

Faced with this need, she began making products for herself, featuring neutral colors and simple designs, but with a distinctive quality: functionality and style in a single product . Very soon, family and friends began requesting the same items, which led to the creation of Amamantas.

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From a personal project to a sustainable company

What began as an artisanal enterprise has consolidated its circular economy model and domestic production . Amamantas works with the country's largest cotton spinning mill and makes all its products in Chile, alongside a network of women seamstresses who have found a stable employment opportunity in the brand.

Furthermore, every scrap of fabric is reused to create eco-friendly products , and all packaging is recyclable. This makes Amamantas a 100% Chilean, sustainable, and environmentally friendly brand.

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Walmart Chile's Boost: SME Power

In the midst of the 2021 pandemic, Claudia saw a call on LinkedIn to apply for Walmart Chile's Potencia Pyme program. With no expectations, she submitted her proposal... and was selected.

Since then, Amamantas has supplied Líder supermarkets with products that are now favorites among Chilean families. Among them are:

• Baby Tower Set , a gift-ready box for baby showers, which includes a 100% cotton sleeping bag, bib, and teether.

• Ergonomic baby carrier , certified by pediatricians, suitable even for newborns and premature babies, that promotes attachment and combines safety with style.

• Waterproof maternity bags , designed to be practical, stylish and combinable with the entire collection.

• Premium nursing pillows , made with high-quality Chilean cotton, are currently top sellers at Walmart Chile and Walmart USA.

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The international leap with the Walmart Growth Summit

In 2022, Amamantas participated in the Walmart Growth Summit , a summit that brings together entrepreneurs and suppliers from around the world. The brand received recognition that allowed it to enter the Walmart USA Marketplace , consolidating its internationalization.

Currently, Amamantas nursing pillows are among the best-sellers on the US platform, proving that a Chilean startup can compete and excel in the global market.

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Trend-setting collections

The brand's latest offering is the Calma Collection , designed to convey serenity through neutral colors, soft fabrics, and a minimalist design. Each product maintains Amamantas' signature: practicality, style, and functionality to accompany motherhood.

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Social and sustainable commitment

Amamantas is not only concerned with the aesthetics and quality of its products, but also with their social and environmental impact. The company creates local employment for women seamstresses, uses Chilean raw materials, and produces under a zero-waste model.

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Present and future of Amamantas

Today, Amamantas is at a key moment:

• Presence in Walmart Chile and soon in national campaigns such as “Los Mil de Líder” .

• Export to the United States through Walmart USA.

• Expansion plans to Mexico and other Latin American markets .

With each collection, the brand reaffirms its commitment to respectful parenting, attachment, and comfort for mothers and babies , always with a unique style and made in Chile.

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