Breastfeeding on Radio Agricultura: Innovation and sustainability in maternity products
, by CLAUDIA ALVIAL, 2 min reading time
A project born from personal experience
Amamantas was born from Claudia's experience during her pregnancy. At the time, she was looking for maternity products that were practical, high-quality, and stylish, but she couldn't find any options in traditional retail.
That's how she began designing and making her own accessories, thinking of moms who wanted to maintain their style without sacrificing comfort and functionality. What began as a personal solution quickly transformed into a highly promising business venture.
Circular economy model and Chilean production
One of Amamantas' greatest strengths is its commitment to sustainability . The brand produces all its items in Chile, using domestic cotton from the country's largest spinning mill and working alongside a network of women seamstresses, which generates a positive impact on the local economy.
Furthermore, the company applies a circular economy model: fabric scraps left over from manufacturing are reused to create eco-friendly products, and all packaging is recyclable. This way, each Amamantas product not only supports motherhood but also protects the environment.
Products that make a difference
During the interview, Claudia presented some of the brand's most innovative products:
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Baby Tower Set: Gift-ready box for baby showers, including a 100% cotton sleeping bag, bib, and teether.
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Ergonomic baby carrier: recommended by pediatricians, suitable even for newborns and premature babies, it promotes attachment and combines safety with style.
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Waterproof maternity bags: practical, durable, and designed to match the entire collection.
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Premium nursing pillows: Made with high-quality Chilean cotton, currently a top seller at Walmart Chile and the USA.
From Chile to the world with the Walmart Growth Summit
Amamantas was selected for Walmart Chile's Potencia Pyme program, allowing it to reach Líder supermarkets nationwide. The brand subsequently participated in the Walmart Growth Summit , gaining entry to the Walmart USA Marketplace and consolidating its international expansion.
Currently, Amamantas nursing pillows are among the best-selling pillows in the United States, demonstrating that a Chilean company can compete in the global market.
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