Because at Amamantas we create products with an ethical vision, it is with joy that today we announce our incorporation into the Clean Production Agreement of Eco-Labeling (APL), a project promoted by the Society for the Promotion of Manufacturing, the Ministry of the Environment and the Sustainability Agency, whose main objective is to help consumers identify packaging with the highest content of recyclable material and better understand how to recycle it.
Through this initiative, we're helping to protect the environment by using products that carry the #ElijoReciclar seal, which ensures that:
- At least 80% of the packaging weight is made from technically recyclable materials.
- These materials can be separated from the rest of the packaging for recycling.
- The recycling industry is in demand for these materials.
This seeks to promote waste recycling in the country, considering that currently only 4% of household waste generated is recycled. At Amamantas, we want to provide an experience committed to mothers, their babies, and the environment, and we hope to contribute to this goal by using ecosystem-friendly packaging.